Reach the Industrial Automation Decision-Maker

Unplugged — An IIoT Podcast puts your brand in front of 25,396+ qualified industrial professionals every month — engineers, operators, and technology buyers who make or influence real purchasing decisions.

Total Monthly Reach
25,396+
As of July 2026
VIP Flagship Partner

Canary Labs — Our VIP Flagship Partner

Canary Labs builds the IIoT data platform that manufacturing and industrial teams rely on to capture, visualise, and share operational data at scale. From real-time monitoring to historical trending and enterprise-wide data sharing, Canary makes your operational data work for you.

View Canary Labs partner page → Visit canarylabs.com →
VIP Flagship Partner

Cirrus Link — Our VIP Flagship Partner

Cirrus Link Solutions are the inventors of MQTT Sparkplug and pioneers of MQTT-based infrastructure for industrial IoT. Their MQTT Engine, Transmission, and Distributor modules connect plant-floor OT data to the enterprise and cloud using a lightweight, report-by-exception publish/subscribe architecture — the open standard now used across industrial automation worldwide.

View Cirrus Link partner page → Visit cirrus-link.com →

Who We Reach

Our audience is the practitioner layer of industrial automation — the people specifying, deploying, and operating IIoT systems. These are the voices that drive technology adoption decisions.

01

Controls & Automation Engineers

Designing and maintaining industrial control systems

02

OT/IT Integration Professionals

Bridging operational and information technology

03

IIoT Architects & Systems Integrators

Specifying and deploying industrial connectivity solutions

04

Operations & Plant Leaders

Making decisions on technology investment and operational efficiency

05

Engineering Managers

Setting direction and budgets for engineering teams

06

Technology Buyers & Specifiers

Evaluating and approving industrial technology vendors

Audience estimated from LinkedIn analytics, subscriber surveys, and editorial ICP

Industrial Reach

Manufacturing (discrete & process) Oil & Gas Utilities (water, power, gas) Building Automation Pharmaceuticals & Life Sciences Food & Beverage Mining & Resources
Geography
Global Industrial Reach
Primarily North America, Australia, UK
Seniority
Mid–Senior to Senior
Practitioners and managers driving technology decisions
Audience Profile
Hands-On Technical
Engineers and technical decision-makers with real project authority

Audience composition estimated from LinkedIn analytics and subscriber data

Channel-by-Channel Reach

We reach industrial professionals across multiple touchpoints — podcast, video, newsletter, social, and web.

Newsletter
66+ subscribers
47.6% avg open rate
18.3% avg click rate
As of July 2026
Podcast
729 monthly downloads
As of July 2026
YouTube
697 monthly views
2+ subscribers
As of July 2026
LinkedIn (Phil + Page)
32,269 Phil Seboa followers
765 Unplugged Page followers
23,658 monthly impressions (combined)
As of July 2026
Website
246 monthly sessions
As of July 2026
25,396+

Industrial Professionals Reached Monthly

Total monthly reach = website sessions + podcast downloads + YouTube views + LinkedIn impressions + newsletter subscribers. Updated daily.

Partnership Packages

We keep sponsorships focused so your brand gets real presence — not a banner in a stack of ten.

V1 Package
Founding Sponsor

Category exclusivity. Maximum presence. Built for brands serious about reaching industrial professionals.

  • Prominent audio mention: opening + closing billboard in every episode
  • LinkedIn post co-branding on every episode release
  • Newsletter inclusion — logo + 1-paragraph placement
  • Dedicated "Sponsored by" mention in show notes
  • Phil Seboa LinkedIn personal mention to qualified industrial followers
  • Category exclusivity during campaign period
Investment
Contact us for custom pricing
Enquire Now

Why Unplugged

Hosted by Phil Seboa and co-host Ed Fuentes, Unplugged is the practitioner's podcast for industrial automation — real conversations with engineers, architects, and operators working at the intersection of OT and IT.

Every episode tackles IIoT implementation, SCADA modernisation, digital transformation ROI, and edge-to-cloud architecture.

This is not a trade-show talking-heads show. This is the show industrial professionals share with their colleagues.

52+
Episodes published — deep practitioner conversations, not surface-level takes
100%
IIoT-focused audience — not general tech, not consumer — the industrial sector specifically
3+
Years building the practitioner audience that industrial technology companies need

Backed by industry leaders

Brands and communities that support Unplugged:

FlowFuse
Inductive Automation
Phoenix Contact
PLCnext Technology
Smithtek
JasperMate

Ready to reach industrial decision-makers?

Let's build a partnership that works for your brand and your audience.